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Thursday, August 21, 2008
Ind. Law - More on "Digital billboard gets nod from zoning board"
Updating this ILB entry from August 13, Jeff Swiatek of the Indianapolis Star reports today:
The city has reversed a zoning variance granted to Lamar Advertising last week to build the first digital billboard in Marion County.Also according to the story, "Lawrence's zoning board [has] approved conversion of two billboards along I-465 into digital formats. Those boards, operated by Lamar and Lightpoint Impressions, are on the west side of I-465 near East 46th Street."The Metropolitan Development Commission, acting as a zoning appeals board, voted 7-0 Wednesday to deny the variance to the national billboard giant to convert one of its billboards near Keystone at the Crossing into a digital format. * * *
The commission's action reverses an earlier zoning board approval of the variance Lamar sought to turn one side of its billboard at White River and East 86th Street into a digital format. * * *
Opponents, including neighborhood groups, who addressed the commission said the digital sign would distract motorists and that Lamar doesn't deserve a variance from the county ordinance that bans digital billboards not located on a business's property.
At least six City-County Council members submitted letters to the commission voicing opposition to the digital sign on 86th Street, said commission spokesman John Bartholomew. The 86th Street board currently is equipped with mechanical louvers that display three messages in succession.
Digital boards are expensive, costing up to $500,000 each, but advertising companies can reap more revenue from the signs because they typically can display four to six messages every minute.
Several digital boards already have been built in surrounding counties.
Posted by Marcia Oddi on August 21, 2008 08:21 AM
Posted to Indiana Law