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Monday, March 21, 2011

Ind. Gov't. - Milwaukee Journal Sentinel sees readship rise as a result of the Wisconsin legislative walkout

So writes J-S editor and senior vice president Marttin Kaiser in a Sunday column titled "Behind the Headlines." It begins:

Six weeks ago today the people of Wisconsin could not have been more united. The Green Bay Packers had won their 13th National Football League Championship and their fourth Super Bowl. It seemed there was a smile on everyone's face. The nation was focused on Wisconsin.

Less than two weeks later, the battle between the governor and the state's public unions was in full force. Very quickly, the people of Wisconsin had become more divided than arguably at any time in the state's history. The nation was again focused on Wisconsin - but in a much different light.

In my 14 years as editor of the Journal Sentinel, there has been nothing close to the reaction to this ongoing story. The readership to JSOnline has been record-breaking. In February 2010, JSOnline.com had about 31.4 million page views; this past February, the number of page views through Web and mobile devices had leapt to about 69 million. Newsstand sales of the Journal Sentinel are up throughout the state - especially in the Madison area. We normally receive 300 to 400 letters to the editor each week; lately, the number has exceeded 1,000.

Posted by Marcia Oddi on March 21, 2011 12:48 PM
Posted to Indiana Government