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Sunday, November 06, 2011

Ind. Law - "Ken Nunn’s law: Bloomington attorney was one of the first to use advertising in a big way"

The Bloomington Herald-Times has a long report today ($$$), written by Rebecca Troyer, on attorney Ken Nunn. Sadly, it is behind a paywall; it is a great, don't miss story that begins:

His face and phone number are on phone books, billboards and bus wraps. Local cable viewers could probably quote his TV commercials — “it’s just that easy” — and IU students wave to him from Kilroy’s when he drives down Kirkwood Avenue in his red Mercedes.

He’s Ken Nunn, a personal injury attorney who 44 years ago launched his Bloomington career with a small-potatoes solo practice and now oversees a 75-person law office in a 30,000-square foot building along Ind. 37 that is itself an advertisement. The law office has 78 telephone numbers, 28 vehicles, 18 furnaces and air conditioning units, and a $200,000 security system. Twelve attorneys, five paralegals, and an assembly line of other support staff are working on about 3,000 active cases.

How Nunn transformed himself from a high school dropout with a $75 car to a wealthy icon of personal injury law with a mini-fleet of luxury automobiles is a Horatio Alger story of sorts. His success derives from an unusual combination of marketing genius, dogged determination and lucky timing.

Posted by Marcia Oddi on November 6, 2011 04:36 PM
Posted to Indiana Law